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WHITE PAPER
Transforming Customer Strategy Into Operational Excellence Through Agile Brand Promotion
Why are most large biopharma and MedTech companies stuck on strategy, rather than exceling at execution when it comes to commercial model innovation?
Jul 21, 2023
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- Transforming Customer Strategy Into Operational Excellence Through Agile Brand Promotion
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DownloadThe continued growth and investment by biopharma and MedTech organizations in new customer engagement and omnichannel capabilities is showing no signs of slowing down. The pandemic increased digital maturity and comfort levels among HCPs, while accelerating life sciences companies' investment in and adoption of digital and virtual channels. At IQVIA, we believe we have an unmatched suite of capabilities that span across each core component of a customer engagement ecosystem. Download the white paper to learn more about our Agile Brand Promotion customer engagement model.
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